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info@pac-elsner.com

History of the Company

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01.10.1889 company founded by Wilhelm Elsner I outside of Dresden on a field; first crops produced were potatoes, roses and vegetables
1890's building of the first glasshouses began for ornamentals (Azaleas and Primulas)
1920´s specialisation for breeding and production began after Wilhelm Elsner II returned from World War I
1923 Pelargonium breeding began
1926 first catalog issued
1945 following World War II Wilhelm Elsner III joined the company; the breeding activities were intensified
1956 first laboratory for virus testing of ornamentals opened
1960 second enlarged laboratory opened
1964 International trademark registration of the "PAC" firm logo which stands for Pelargoniums - Anthuriums - Chrysanthemums, i.e. the plants then cultivated.
1968 first Licence Contracts concluded
1968-1971 Chrysanthemum- and Pelargonium production of mother stock on one ha glass in Bulgaria (South facility)
after 1971 third enlarged laboratory with about 20 places of employment
1972-1991 company State owned (Director Wilhelm Elsner III)
1991 re-privatisation of company; the Fourth generation of the family joins the Company
1992

"Award of Excellence" for Wilhelm Elsner III by the International Geranium Conference, Odense, Denmark

licence contracts concluded with more than 80 licencees in Europe, Israel, USA, Canada, New Zealand, Australia and Japan

exclusive agent for UK/Eire appointed

new white flowered peltatum pelargonium PAC® Ville de Dresden introduced

"Sweetheart" series of PAC® bi-coloured flowered zonal pelargoniums introduced

1994

Regal pelargonium material taken over from the Company Suptitz

PAC® cleaned series of Scented Leaved pelargoniums introduced

1995 PAC® series of Antik zonal pelargonums introduced
1997

three new double flowered peltatum pelargonium varieties introduced

PAC® Dark Line series of zonal pelargoniums re-launched, now with six different coloured flowered varieties

licence system for Secondary Producers introduced

1998

PAC® Pelgardini series of Fance Leaved Pelargoniums introduced

PAC® Saxonia series of ground cover zonal pelargoniums which have some tolerance to shade introduced

the company sponsors a Show Garden depicting 10 different uses of pelargoniums in a typical garden, at the BBC Gardeners' World Live Exhibition in Birmingham, UK

1999 a greenhouse with seven cabins is built, 2.100 m2 total, exclusive use for breeding and laboratory
2000 PAC® series of Fireworks unique serrated petal Geraniums introduced
2002 the new greenhouse in Thiendorf goes into production, mainly young plant production, 14.000 m 2 glass, mobile table system, 4 climate zones
2004 For the first time own private stock of Pelargonium in Israel
2005 Launch of the first Angelonia series
2006 Pilot project "animal fat fuelled heat and power factory" for the Thiendorf production facility, commissioned in 2007:Installation of a central heating factory using animal fat as fuel and including a buffer storage facility
2007 Formation of "Elsner pac Vertriebsgesellschaft mbH"
2008 Extension of the Thiendorf production facility by another 6,000 square metres, raising the total glass-covered area to 2 hectares.

"A flowery walk through pac"

On a sunny weekend in May Victor and Viktoria were planning to have an outing and to meet many friends. Victor decided to wear his Shocking Pink suit together with the Occotd Shieid tie, Victoria settled on her preferred Blue Sybil dress and the orange pearl necklace Perlenkette Orange. This was a nice Contrast. Finally they started. While crossing the bridge Blue Wonder whiff of Lavenda was in the air. Reaching the other side they met Vicky and Wico who were also on a trip. All together went for a drink to the hotel Ville de Dresden. While entering they were warmly welcomed by Anthony, Jana2 and little Emilia. All had a Melocherry drink, except of Emilia who got an Aristo Schoko ice cream. Afterwards they walked to the zoo to watch the seal Robe, not realizing how the time was passing. Wico suggested having a picnic, which the others accepted. The park Lotus was not far away and they found a magnificent place to enjoy the time, surrounded by Amelit, Rhodonit, Nealit, Blanche Roche, Scarletit and in between them a Tomgirl. Behind a bush a Shocking Violet was shining. It was an amazing Imperial. Many people were walking around. Vicky and Wico were playing with little Emilia until they were out of breath. Purpurball2, which is Emilia's pearl necklace Perlenkette Sabine, was falling down and broke. Some tears were falling but a loving voice was consoling her. That's how they made friends with Juliane and her friends Lorena, Blanca, Samelia and Sidonia. To forget the tears Juliane invited her for a Mikado game. Playing so much they got hungry so they ate a Mandarin as a refreshment. Suddenly Victoria realized that she was sitting on something hard, which was a Granatit. This was the Signal to leave. Anthony recommended visiting the castle Bergpalais. After they reached it they ordered an Apricot from the waitress Lauretta who was a friend of theirs. Her friend Glacis was sitting on the other table and talking to a Mexikanerin and Evka. After they finished the drink they took the airline Centennial flight 007 to Vancouver to spend a night at the hotel Belvedere. Arriving there they were surprised as a violet, pink, salmon and orange Antik were brightening the entrance. It was amazing. When entering the lobby they met Mrs. Pollock and Sassa. They were chatting for a while as suddenly music sounded from another room. Clara Schumann was playing the Melody "Candy Rose" on her Meloda. Emilia was excited. Two of the other guests were Joseph Haydn and Fabiola. Viola, Randy, Burgundy and the singer Light are the rock band Bicolor and performed after Clara Schumann. Everybody was fascinated by the excellent music. The highlight of the evening was a great Fireworks display in many colours like White, Scarlet, Salmon, Light Pink, Cherry White and Red White. Because everybody enjoyed the great weekend they planned to spend the next one in Wien, hoping that Clorinda, Orange Fizz and Lady Plymouth will join them, as their favourite band Saxonia iis going to give a concert in Wien. The names of the band members are Orange, Violet, Purple and the front man Melosilver. Everybody went home with a Happy Face!


Translated by Henrike Michalik, Dubai 17.10.2005

Updated: 2008/12/02
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