You are here: Start / Company / History

History of the company Elsner

  • 01.10.1889:
    company founded by Wilhelm Elsner I outside of Dresden on a field; first crops produced were potatoes, roses and vegetables
  • 1890's:
    building of the first glasshouses began for ornamentals (Azaleas and Primulas)
  • 1920's:
    specialisation for breeding and production began after Wilhelm Elsner II returned from World War I
  • 1923:
    Geranium breeding began
  • 1926:
    first catalog issued
  • 1945:
    following World War II Wilhelm Elsner III joined the company; the breeding activities were intensified
  • end of the fifties:
    first laboratory for virus testing of ornamentals opened
  • 1960:
    second enlarged laboratory opened
  • 1965:
    International trademark registration of the "pac®:" firm logo which stands for Pelargoniums (Geraniums) - Anthuriums - Chrysanthemums, i.e. the plants then cultivated.
  • 1968:
    first Licence Contracts concluded
  • 1968-1971:
    Chrysanthemum- and Geranium production of mother stock on one ha glass in Bulgaria (South facility)
  • 1970:
    third enlarged laboratory with about 20 places of employment
  • 1972-1991:
    company State owned (Director Wilhelm Elsner III)
  • 1991:
    re-privatisation of company; the fourth generation of the family Andrea Ludwig and Martina Feindura joins the company
  • 1992:
    "Award of Excellence" for Wilhelm Elsner III by the International Geranium Conference, Odense, Denmark
    licence contracts concluded with more than 80 licencees in Europe, Israel, USA, Canada, New Zealand, Australia and Japan
    exclusive agent for UK/Eire appointed
    new white flowered ivy geranium pac®: Ville de Dresden introduced
    "Sweetheart" series of pac®: bi-coloured flowered zonal geraniums introduced
  • 1991-1993:
    Further specialisation in, and intensification of, the traditional main tasks
    breeding of pelargoniums
    recovery and upkeeping of plant health in a reconstructed and modernised laboratory which is equipped with additional auxiliary facilities
  • 1994-1995:
    Further intensification of breeding and health-keeping work along with a staff increase in the two departments; addition of further technical facilities such as the installation of an assimilation light system and of heat screens, CO2 fertilisation, etc.
  • 1996:
    Extension of the elite department by 2,400 m2
  • 1998:
    Extension of the geranium elite department by another 1,200 m2
  • 1999:
  • Wilhelm Elsner handed over the company to his daugthers Andrea Ludwig und Martina Feindura
  • a greenhouse with seven cabins is built, 2.100 m² total, exclusive use for breeding and laboratory
  • 2000: pac®:
    series of Fireworks unique serrated petal Geraniums introduced, now 13 Geranium series are in production
  • 2002:
    Establishment of Elsner pac®: Jungpflanzen Thiendorf GbR in Thiendorf; 14.000 m² glass, mobile table system, 4 climate zones
  • 2004:
    For the first time own private stock of Geranium in Israel
  • 2005:
    Launch of the first Angelonia series pac Angelfac
  • 2006:
    Pilot project "animal fat fuelled heat and power factory" for the Thiendorf production facility, commissioned in 2007:Installation of a central heating factory using animal fat as fuel and including a buffer storage facility
  • 2007:
    Formation of "Elsner pac®: Vertriebsgesellschaft mbH"
  • 2008:
    Extension of Elsner pac®: Jungpflanzen Thiendorf GbR production facility by another 6,000 square metres, raising the total glass-covered area to 2 hectares.
  • 2009:
    Construction of a 750 m² roofed-over presentation area for our commercial product range
  • 2011:
    Extension of the production area at Thiendorf after the purchase of a Venlo greenhouse of 5,000 m²
    Naktuinbouw certificate award for our laboratory in its entirety
  • 2012:
    Opening of our diagnostic laboratory pac® biotec
  • 2013:
    Expansion of production area in Thiendorf by 1.4 hectares to a total of 4 ha under glass. This allows us finally also the wide range of bedding and balcony plants next to the Geranium to cultivate under the best conditions of production.
    Heating is as necessary with coal, animal or food fat, oil